TOVI - UBER (What if Uber brings shared mobility to global tourism sports?

This project proposes a design for mobility vehicles intended for use in various travel destinations, applying a CMF (color, material, finish) concept inspired by each country's iconic landmarks and landscapes. By meticulously incorporating CMF elements reflecting each country's cultural characteristics and sentiments into the vehicles, the project aims to transcend mere transportation and serve as a tourism symbol for each region. This project allows users to experience the charm of each region while on the move.

TOKYO | LONDON | HAWAII