DROM - "Alpha: A Design for Gen Z's Emotional Resilience" - VOLVO

Younger generations, especially Generation Z, often experience mental isolation and stress due to the rapidly changing social environment and the influence of digital devices. Against this backdrop, this project proposes a design for a generation experiencing emotional disconnection.

'Alpha' aims to design physical products that provide emotional support in everyday life. Through forms, materials, and color combinations that consider mobility and versatility, it seeks to reflect the identity and emotional needs of Generation Z.